Downloadable Resources
Gain exclusive access into all of our handy tips, tricks, advice and more, all compiled into comprehensive, downloadable documents. Completely transform your education marketing and enhance your overall student enrolment.
Post Enquiry Process Checklist
This checklist will help you discover the top ‘best practice’ tips on how your business can utilise its marketing team efficiently and uncover tailored student engagement techniques for your sales function. Take the next step and ensure that your student engagement process is fully optimised for success.
Sales and Marketing Health Check
Need a hand developing clear-cut processes that work together to effectively attract students? Use our Sales and Marketing Health Check resource to break down the key factors that come into play when employing valuable student engagement techniques.
Candlefox Marketplace Basics:
The 101 Guide
In this handy guide, we cover each step around how Candlefox attracts students to its education providers. Explore a breakdown of the individual stages in our ‘Attracting’ process and how each supplement our marketplace; streamlining the student journey and capturing premium leads.
Micro-credentials in 2019: What Educators Need to Know
Micro-credentials are fast becoming necessary to keep up with the pace of digital innovation. Will they replace traditional qualifications? Will they get official accreditation? In this guide, you’ll get a digest of what’s been happening in 2019. Find out which subjects to target now and in future to boost your enrolments, and how to make micro-credentials work for you.
Business Tools
A collection of easy to use, interactive business tools that provide specialised insight into the education marketing scope.
ROMI Calculator
Welcome to our simple ROMI calculator where you can quickly work out whether a course, or marketing channel, is working for you.
For a refresher on what ROMI (Return On Marketing Investment) is; check out our post Looking Past Conversion Rate.
Put simply, ROMI is a factor of revenue over spend. For example, if you spend $1,000 to generate $4,000 revenue, your ROMI equals 4.0.
