Why Candlefox CPC is different
Not all clicks are equal. The traffic that comes through Candlefox’s marketplaces is different from what you’d generate through a generic search campaign, because the students clicking are already deep in the decision-making process.
They’ve visited a dedicated education marketplace, searched by subject or qualification level, compared providers, and then clicked through to your course page. That’s a fundamentally different level of intent, and it shows up in your conversion rates.
Benefits of our CPC service:
High-intent traffic
Reach a pool of prospective students who are actively seeking educational opportunities, boosting your chances of enrolment.
Enhanced brand exposure
Utilise the vast reach of our Marketplace to increase your institution’s visibility and attract a diverse and engaged audience.
Seamless integration
Combine our CPC service with the cost-per-lead (CPL) model for a comprehensive, results-oriented performance marketing strategy.
How it works
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Step 1: List your courses on the Candlefox network
Your course listings appear across our six marketplace brands, reaching learners actively searching for courses like yours. When a student clicks through, they land directly on your course page – your brand, your content, your conversion.
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Step 2: Pay only for genuine clicks
You are charged only when a prospective student clicks through to your site. No impression fees, no minimum commitments – just a straightforward cost for real traffic from real learners.
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Step 3: Control your budget in real time
Set your spend limits, adjust for peak enrolment periods, and track exactly where your budget is going through the Candlefox Marketing Hub. Your live dashboard shows clicks, traffic performance, and spend – updated as it happens.
More reach, more ways to convert
CPC and lead generation work best together. Lead generation fills your pipeline with direct enquiries from motivated students. CPC sends high-intent traffic to your course pages for students who prefer to research at their own pace before making contact.
Running both gives you coverage across the full range of student decision-making styles and a more resilient acquisition strategy overall. Talk to your account manager about how to structure a combined campaign.
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