2020 – A Candlefox Year in Review

Claudia Reiners
December 16, 2020

2020 – A Candlefox Year in Review

4bf428ed6af9ff680b7ac8b24b046f3d?s=50&d=mm&r=g Claudia Reiners
Head of Strategy

As 2020 slowly comes to an end, it’s time to reflect on the year that has been.

We’ve been busy expanding our product and service offerings, building our workforce training solution and growing the Candlefox brand. We would like to share some of our highs and lows with you and what we’re looking forward to in the coming year.

This year has been challenging for the global education industry. We witnessed the complete overhaul of traditional learning, suspensions to work-based learning and the decimation of our workforce.

The global pandemic has accelerated digitalisation within the education sectors, with research and trends supporting the rise of shorter qualifications and digital learning.

Our clever COO, Wayne, once said: we should never let a good crisis go to waste. Like everyone else, we, at Candlefox, have felt the shockwaves of a challenging year. Staying true to our Fox values, we took this time to evaluate our business and sow the seeds for future innovation. 

Let’s take a look at some of our wins and opportunities this year has brought.

Wins for 2020

We’ve been fortunate to be Australia’s largest Education Marketplace for the past decade and the largest of its kind in New Zealand and the UK in more recent years. Here are a few of the wins we’ve shared this year.

growth in total leads delivered to our partners this year compared to 2019.

growth in total courses listed across our entire marketplace this year compared to 2019.

new providers joining our global network this year — we’re proud to welcome 29 Australian providers, 8 New Zealand providers and 20 UK providers.

New Products and Services

In true Candlefox fashion, we are always looking for opportunities to provide the best possible experience for our clients and our users. This year, we’ve proudly developed a suite of new student enrolment solutions.

  • New Provider Solutions

    After sourcing extensive feedback from our providers and our Marketplace users, we launched a range of products and services that better enable providers to nurture student prospects from enquiry to enrolment.

    Our new solutions support our partners by maximising enrolments and creating the ultimate student journey.

    Read more about our new offerings.

  • Workforce Training

    The demand for workforce training solutions has seen a striking uplift. Digital disruption and the pandemic has left gaps in our workforce, expediting the urgency to upskill and reskill in the middle of unprecedented change.

    Our Workforce Training solution is designed to streamline workplace learning. Providers can now attract organisations searching for individual or team training opportunities via the Candlefox Marketplace.

    Learn more about Workforce Training.

What’s our network saying?

Empowering our providers is what makes Candlefox unique. 

We’re driven to understand what makes our industry tick and what our partners value most. Two-way feedback fosters long-term, mutually beneficial partnerships, and consistent communication helps us uncover strengths and growth opportunities for our partners. It’s integral to our innovation. 

Guided by feedback received throughout this year, we have identified the following developing themes that are expected to gain traction in 2021.

  • Post-pandemic learning

    With digital transforming the way we learn, will traditional learning be extinct? How do we prepare for the new age of digital-first learning in a post-COVID world?

  • Navigating Industry 4.0

    With emerging technology and automation displacing workers, what does the future of our workforce look like?

  • An industry engaged workforce

    The demand for a ‘future-fit’ workforce is now more important than ever. What role does work-based learning play in driving job-ready graduates?

  • The rise of micro-credentials

    We have seen the growing need for micro-credentials over the past years but how can ‘stackable’ lifelong learning help close the education gap?

Quarterly partner survey insights

Each quarter, we conduct a survey to uncover partner sentiment. We want to get a better understanding of which projects to focus on and which have real provider interest. 

Throughout this year, we have ranked well for meeting the overall core needs for all our providers.


of providers surveyed last quarter were extremely satisfied by our lead quality, lead volumes and Return on Marketing Investment (ROMI).

In true Fox style, we are always hungry for opportunities to grow and evolve. So how will we be better in 2021? 

We will pull insights from our surveys and unpack projects that have been identified as a growth opportunity by our partners. From more data-driven marketplace insights to regular account reviews, we will continually evolve our service.

We are looking forward to applying these insights into improving our products and services in the years to come.

There is no doubt that 2020 has been a challenging year. Despite this, we have witnessed resilience in both our network and the broader education industry.

We are looking forward to watching the higher education and VET sectors bounce back stronger and harder next year.

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Claudia Reiners
Head of Strategy
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