How the Candlefox Provider Dashboards Empower Campaign Performance Through Data

Claudia Reiners
May 6, 2021

How the Candlefox Provider Dashboards Empower Campaign Performance Through Data

e8909df59ff66e1f48b0cd1d72eab922?s=50&d=mm&r=g Candlefox

Another month, another Candlefox product.

This month, we’re proud to announce we’ve officially rolled out our new client-centric service – Provider Dashboards.


Introducing Provider Dashboards

Our Provider Dashboards are a data visualisation tool that allows our providers to track, analyse and report on key campaign performance metrics.

Using our Dashboards, providers can monitor and evaluate the performance of our Marketplace lead generation service. They can then use this data to:

  • Monitor and evaluate current campaign performance against previous periods.
  • Align marketing and sales resources and budgets to seasonality trends.
  • Optimise student recruitment and enrolment processes.
  • Tailor marketing strategies depending on students’ readiness to enrol.

At Candlefox, we appreciate good data. That’s why we’ve made sure our Dashboard data is processed and updated in real time – enabling providers to pivot their marketing and sales strategies in the blink of an eye.

Monthly overview

Why we created them

We created the Provider Dashboards to assist our providers in making informed, data-driven decisions about student recruitment.

We found an underlying need to improve the transparency and sharing of data with our providers. We needed a solution that met the specific data needs of our lead generation partners.

Our Dashboards:

  • Empower providers to make data-supported decisions around their marketing and sales efforts.
  • Increase visibility and real time access of campaign performance.
  • Simplify reporting by providing one single source of truth.
  • Reduce human error through the manual handling of data.

Our Dashboards enable our in-house team and providers to efficiently track campaign metrics simultaneously. Using data visualisation, providers can easily unpack complex information and draw parallels between different metrics.

Empowering our partners is what makes Candlefox different. We equip our providers with the tools they need to deliver results and drive the most value to their business. That’s why we’ve created Provider Dashboards – with this new tool, providers can access their campaign data, anywhere and anytime.

Jim Rodd
Head of Partnerships

How our Dashboards work

Our Provider Dashboard tool provides a centralised, interactive means of monitoring, measuring and extracting relevant performance data. 

We do this through a two-part service.

1. Dashboard interface

Our Dashboard interface is readily accessible – anywhere and anytime. Providers can obtain real time data regarding the effectiveness of their lead generation efforts. 

Our Dashboards share monthly and top-level campaign performance, including metrics like:

  • Volume of leads delivered
  • Total monetary spend
  • Lead cap
  • Percentage (%) of cap reached
  • Number of courses live on the Candlefox Marketplace
  • Top-performing courses

Yearly overview

In addition to this, our Dashboards provide yearly data on:

  • Volume of leads delivered
  • Number of course views
  • Lead conversions
  • Leads-by-day tracking analysis

Providers can also use the embedded comparison tools to analyse how their current campaign is performing against prior periods (whether that’s weeks, months or years).

These evaluation tools are a valuable source for uncovering seasonality-related changes to student enrolment trends.

2. Weekly email report

Along with the Dashboard interface, providers receive a weekly report directly to their email inbox. Data from the Dashboard is compiled into an easy-to-read report, enabling providers to analyse their leads performance from a glance.

How we plan to improve

In its current form, our Provider Dashboards are one-size-fits-all. But this is only the beginning for us. We are always looking for opportunities to go above and beyond for our clients. 

We value the relationship we have with the providers on our network and are constantly creating products and services that enable the growth and success of our clients. As we gather more feedback from our network, we’ll make optimisations to the Dashboards – think comparative tools, interactive widgets, and more Marketplace data.

Our Provider Dashboards are currently available to all partners in Australia and New Zealand – free of charge. We have plans to expand this service to the UK in the coming months.

We look forward to sharing more good news about Candlefox products and services in the future. Sign up for our newsletter to get updates delivered to your inbox.

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Claudia Reiners
Head of Strategy
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