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Building a Winning Digital Marketing Strategy

Building a winning digital marketing strategy is a mission for well-established education and training providers, let alone those in their early stages.

Boosting enrolment volumes and improving ROMI was a priority for Isabelle Bierwirth, Head of Marketing at Developers Institute. Still in their youth phase, Bierwirth understood the importance of marketing and lead generation, and knew they needed to diversify their strategy and nail their marketing mix.

Since 2019, Developers Institute has leveraged Candlefox’s learner-centric Education Marketplaces to amplify their course marketing and student recruitment performance.

So, how have these market-leading solutions contributed to higher student enrolments and fuller quarterly student intakes and enrolments?

  • Challenge

    Established in 2017 and in its early stages they were juggling multiple pieces of the brand, marketing, and sales puzzle at the time.

    We identified three main priorities for Developers Institute:

    • – Finding the right marketing mix.
    • – Being at the front of mind of prospective students.
    • – Performance consistency and tracking.
  • Solution

    Many providers in today’s digital age are concurrently running paid social (Facebook, Instagram, and LinkedIn), paid search, and other advertising campaigns.

    Education Marketplaces are newer – and often untapped – marketing channels for education and training providers across Australasia. We tap into our owned marketing channels to provide our partners with consistent leads every month of the year.

    Nailing the marketing strategy is one feat, converting students in the enrollment funnel is another.

    In addition to our lead generation services, we provided Developers Institute with best-practice techniques and tips to help them nurture and convert their student leads.

  • Outcome

    Since partnering with Candlefox, Developers Institute have seen improvements across multiple fronts, including:

    An impressive uplift in brand presence and market exposure.

    Consistent student leads year-long, contributing to fuller student intakes each quarter.

    Improved post-enquiry techniques, resulting in stronger conversions of student leads.

    Consistent and predictable ROMI, while enabling easier performance tracking and reporting.

    Developers Institute has received a consistent volume of pre-qualified, high-intent student leads, contributing to their fuller student intakes each quarter.

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