The Student Sentiment Index
The Student Sentiment Index
The student sentiment index (SSI) is an indicator designed to measure student sentiment, which is defined as the degree of optimism/positivity that prospective students exhibit toward the education system, and their personal educational ambitions.
The Student Sentiment Index (SSI) is a leading indicator measuring student sentiment within our education sector – the degree of optimism or positivity that prospective students exhibit towards commencing study.
Designed to be used by employers, industry bodies and governments, the Index provides insights that can influence future decisions in course creation and delivery, marketing and sales operations and more.
Why we created the Index
We created the Student Sentiment Index to provide our education sector with enrolment data in real time.
Prior to 2016, we noticed a surge in demand for data on prospective students and their perceived attitudes towards our education system.
Although there were several reputable data sources, we identified a number of gaps with these indicators that we believed we could fill with our Index.
Changes in the sector impact the operations of many different stakeholders. The Index illustrates the impact of economic, social and political factors on the health of our education sector. The data from our Index can also help government and education providers shape policies, strategic decisions and operations to suit prospective students who are looking to pursue further education.
Understanding the sentiments, motivations and behaviours of prospective students is invaluable to anyone operating in the education sector in Australia. Our Student Sentiment Index reflects how prospective students are feeling, which is of even greater importance to education stakeholders than data about existing and past students.
Zig van der Sluys
Chief Executive Officer
How it works
The Student Sentiment Index has been an ongoing data collection project that has been in effect since 2016. Responses are gathered monthly where each question is weighed proportionally against four key sub-indices – Student Urgency, Motivation, Sensitivity to Funding options and Confidence in the sector.
The Index uses a quasi-representative survey to capture insights. This method of data collection uses mobile technology to gather responses from an audience pool representative of the prospective students looking to study.
Our Index works by:
The four sub-indices
Understanding the sentiments of prospective students can be complex. To help with this, we’ve created four distinct sub-indices that work together to create deeper insights into this segment.
Student Confidence Index
Measures how confident prospective students are in our education system.
Student Motivation Index
Measures how likely prospective students are to commence study within the next 12 months.
Increased student sentiment across the indices indicates an overall healthier education sector, where prospective students are more likely to act on their desire to engage in further education.
Who should use the Index?
The Student Sentiment Index is highly relevant to anyone working, operating or delivering education in Australia — from education providers, policy developers and government bodies, to industry and research associations.
The Student Sentiment Index will continue to deliver benefits for a range of stakeholders.