26 Jul 2018

ROMI Calculator

Will Panton
Head of Product

26 Jul 2018

ROMI Calculator

Will Panton
Head of Product

Welcome to our simple ROMI calculator where you can quickly work out whether a course, or marketing channel, is working for you.

For a refresher on what ROMI (Return On Marketing Investment) is; check out our post Looking Past Conversion Rate.

Put simply, ROMI is a factor of revenue over spend. For example, if you spend $1,000 to generate $4,000 revenue, your ROMI equals 4.0.

Revenue Spend = ROMI

Both revenue and spend are comprised of two factors:

Revenue

Enrolments
Course price

Spend

Cost-per-lead
Number of leads

These four factors combined make up your ROMI and are the inputs in our ROMI calculator.

This tool can be used to calculate your return for a specific course, marketing channel, or overall campaign.

The maximum number of leads is set to 100 for usability, but this can be easily extrapolated for larger volumes.

Enter your data below to calculate your ROMI and see how it rates!

ROMI Calculator

Leads per Month

100

Cost per Lead

$150

Enrolments

Course Price

$20,000

Results

Enrolment Rate

Spend

Revenue

ROMI

Your ROMI Rating

Needs Improvements

For every $1 you spend, you are getting $[ROMI from above] in return.

This needs improvement. Try to optimise or look to divert your spend elsewhere.

We hope you enjoyed using our ROMI calculator.

If you would like more information about any of the following, please contact the team at Candlefox:

Reporting on ROMI
Campaign optimisation
Course marketing and lead generation
Automation and lead nurturing
Best practice student conversion techniques
Industry insights and benchmarking
Competitive analysis

Will Panton

Head of Product

As Head of Product at Candlefox, Will is responsible for ensuring users have a great experience when visiting the marketplace, and clients get a great return from our services.