ROMI Calculator

cb97e0c01687d6a1045c20020e5b4426?s=50&d=mm&r=g Will Panton
Head of Product

Welcome to our simple ROMI calculator where you can quickly work out whether a course, or marketing channel, is working for you.

For a refresher on what ROMI (Return On Marketing Investment) is; check out our post Looking Past Conversion Rate.

Put simply, ROMI is a factor of revenue over spend. For example, if you spend $1,000 to generate $4,000 revenue, your ROMI equals 4.0.

Revenue Spend = ROMI

Both revenue and spend are comprised of two factors:


  1. Enrolments
  2. Course price


  1. Cost-per-lead
  2. Number of leads

These four factors combined make up your ROMI and are the inputs in our ROMI calculator.

This tool can be used to calculate your return for a specific course, marketing channel, or overall campaign.

The maximum number of leads is set to 100 for usability, but this can be easily extrapolated for larger volumes.

Enter your data below to calculate your ROMI and see how it rates!

ROMI Calculator

Leads per Month
Slide to select leads per month
Cost per Lead
Slide to select cost per lead
Slide to select number of enrolments
Course Price
Slide to select course price
Enrolment Rate
Your ROMI Rating
Needs Improvements
For every $1 you spend, you are getting $[ROMI from above] in return.
This needs improvement. Try to optimise or look to divert your spend elsewhere.

We hope you enjoyed using our ROMI calculator.

If you would like more information about any of the following, please contact the team at Candlefox:

  • Reporting on ROMI
  • Campaign optimisation
  • Course marketing and lead generation
  • Automation and lead nurturing
  • Best practice student conversion techniques
  • Industry insights and benchmarking
  • Competitive analysis

cb97e0c01687d6a1045c20020e5b4426?s=100&d=mm&r=g Will Panton
Head of Product

As Head of Product at Candlefox, Will is responsible for ensuring users have a great experience when visiting the marketplace, and clients get a great return from our services.

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